What is syndication?

Blogs are traditionally delivered to interested subscribers by means of a process called syndication: Blog authors choose what subscribers may receive from their blog, and subscribers obtain the subscription through a web feed.

The web feed is a file stored like an ordinary web page at an ordinary web address such as www.blog.com/feed. But instead of the HTML found in a regular web page, the feed file is automatically created using an XML format such as Atom or RSS.

It is easy enough for one reader to subscribe to a handful of blogs. But the syndication and for-profit resale of thousands of ever-changing blogs requires much effort -- more than most companies are willing to perform. ACI Information Group/ Newstex bridges that vital gap between thousands of talented bloggers and the end users who are willing to pay for high-quality information.

The syndication experts at ACI Information Group/ Newstex pay bloggers a straight percentage of revenues earned from every blog post.

How do I syndicate?

Some bloggers choose to provide all of each post to subscribers. Other bloggers provide only a summary or a headline, with the hope that readers will come to their site to read the remainder of the article.

ACI Information Group/ Newstex works with bloggers that are willing and able to provide ACI Information Group/ Newstex with a web feed that contains the full content of every new post.

Most bloggers do this simply by selecting a preference or option in their blog application such as Blogspot, TypePad, or WordPress to make a full web feed available to everyone. Some bloggers choose a more complicated route to encourage revenue from subscriptions:

They create one full feed for paid subscribers such as ACI Information Group/ Newstex and a second, summary feed for their free (non-paying) subscribers. Still other bloggers provide a full feed for all, but include ads in the feed to generate revenue from free subscriptions. Since ACI Information Group/ Newstex and its clients pay for blog content, they remove such ads prior to resale.

Great, I've signed up! What happens now?

Once a blog signs on with ACI Information Group/ Newstex, ACI Information Group/ Newstex generally syndicates the blog within 30 days. Clients of ACI Information Group/ Newstex may require an additional 30-90 days to sell content to end users and report that revenue back to Newstex. First revenues for a blogger are reported 90 days after signing.

Going forward, new post are delivered swiftly to clients, and bloggers receive any revenue from each post about 90 days after its publication.

Tell me more about this full-text feed that you need.

Blog feeds fall into three general categories:

  1. Link feed: a headline, publication date, and link for each post
  2. Summary feed: a headline, publication date, summary, and link for each post
  3. Full feed: a headline, publication date, link, the full text of every post, plus an optional summary

More information can be found: Providing Proper RSS

Because our clients pay for complete content, ACI Information Group/ Newstex requires the third type of feed. We cannot syndicate feeds that are missing a title, date, link, or full text (including formatting) for each post. Different blog platforms such as Blogger.com, TypePad, Movable Type and WordPress have different procedures for setting up a full-text feed. Please consult the instructions for your platform.

Please feel free to contact ACI Information Group/ Newstex if you still have concerns; we can provide some tips to users of the major platforms.

If you want a full feed, OK. But I can't allow others to have it.

If you don't want non-paying readers to have full access to your content, please keep in mind that some blog publishing platforms can support multiple feeds. So it may be possible for you to provide a headline feed or a summary feed to the public, while still providing a "secret" full feed to ACI Information Group/ Newstex and other paying subscribers. For guidance with specific platforms, see below.

Also keep in mind that it is possible to embed certain types of ads in your public blog feed, so you may be able to provide a full text feed to the public while still benefiting from ad revenues. If you are concerned about monitoring visitor or subscriber traffic to your feeds, then consider a free or low-cost feed monitoring and reporting service such as FeedBlitz.